The journey · founder log

Rebuilding my London property companies to run on AI agents — AI drafts, I decide.

My goal is simple: every one of my companies, fully autonomous. We are not there yet — today AI drafts and runs the routine; a named human approves every irreversible decision. I'm sharing the journey in the open — it should be fun to watch.

We're on the road to full autonomy — today we're at Level 1. What's live is labelled live; what isn't is labelled in rollout. Meet the AI team →

One entry a week. Every “shipped” line carries a real artefact reference — a commit, a decision record or a claim-ledger entry — so nothing here can be embellished. Weeks with no customer-visible change say so.

Week 27

29 Jun – 5 Jul 2026

Shipped

  • Trust-audit fixes across the marketing site — named-founder chain in footer and schema, removed an unverifiable “5.0” rating, pinned the canonical May-2025 launch date. [commit 3a6443c · 2 Jul]
  • Wave-2 batch landed: 62 files — Turkish pages re-advertised with bidirectional hreflang, claim-ledger and fee single-source-of-truth guards — committed on a green 110-test run. [commit 600c54e · 4 Jul]
  • Organization schema cleaned up: sameAs now lists only the company's own profiles, stable @id added, Companies House founding date 2024-07-23 confirmed. [commit 31ae15e · 4 Jul]
  • robots.txt now names Claude-SearchBot and Claude-User in the AI-crawler allowlist. [commit e17c7d5 · 4 Jul]

Learned

Google's index was still showing a stale title for us while the live page was already correct. Index freshness and live accuracy are two different things — we now treat them as two separate problems.

Went live

No change — 7 agents live / 3 in rollout, unchanged.

Still not automated

Guest messaging (Iris) and dynamic pricing are still run by a human.

Last updated: 2026-07-04