53%
of consumers say a complicated booking journey puts them off staying at a pub — the demand is there, the plumbing isn't.
NIQ / Stay in a Pub, Pub Accommodation Review 2025
Pub rooms · London pilot
The rooms above your pub
are a second business.
We run it like one: listed on every channel, priced nightly, guests messaged, turnovers on a checklist your own staff can run — on an open-book statement. First we show you what your rooms could earn; then we agree terms. Your building, your staff, your income. We take a fee, not your keys.
The gap
Guests want pub stays.
Pubs are hard to book.
38%
of 18–34s don't know how to book a pub stay at all. Rooms that aren't on the channels guests actually use simply don't exist to them.
NIQ / Stay in a Pub, Pub Accommodation Review 2025
£106
average spend per night on pub accommodation across the UK — revenue that many pubs with empty upstairs floors never see.
NIQ / Stay in a Pub, Pub Accommodation Review 2025
A London flat stops selling
at night ninety.
London’s 90-night cap applies to residential premises. Letting rooms that sit within a pub’s business premises are generally outside its scope — which can mean a calendar that sells all year round. It depends on your property’s planning and rates status, so we verify that status with you before a single night goes on sale. If it needs confirming with the council, we tell you first — not after.
This is a status check, not a promise — the position depends on the individual property and we never list around an unresolved planning question.
Two ways in
Your staff, our engine —
or the whole thing handled.
Rooms Engine
Your staff + our engine
- Listed on Booking.com, Airbnb, Expedia and Google Hotels
- Nightly pricing reviewed continuously — drafted by our AI systems, approved by a named human
- Guest messaging handled end to end, in your pub's voice
- Review responses and ranking hygiene
- Your own staff run turnovers with our photo-verified housekeeping checklist
- Open-book monthly statement — every pound itemised, cross-checkable against your OTA dashboards
Full Management
The whole thing handled
- Everything in Rooms Engine
- Housekeeping coordination with vetted London cleaning partners
- Linen supply at cost — zero markup, shown on the statement
- Maintenance dispatch through our repair partners
- Guest issues resolved without pulling your bar staff off the floor
Pilot terms. No setup fee. We put in no capital and take no lease — the rooms, the licence and the income remain yours throughout.
Run by AI, answerable by a human
The engine is the same one
we publish everywhere else.
AI drafts, a human approves
Our AI systems draft pricing moves and guest replies around the clock. Nothing irreversible — a price change, a refund, a message — goes out without a named human’s approval. Meet the AI team.
Your staff are already there
The hard part of remote room management is the physical last mile. A pub doesn’t have that problem — your team is in the building twelve hours a day. They run turnovers on our photo-verified checklist; we handle everything that happens on a screen.
Proof, not promises
We run a Canary Wharf flat at Superhost level and publish the numbers, sources and limitations in a public case study. Your rooms get the same statement format — every pound itemised, checkable against your own OTA dashboards.
Straight answers
What publicans ask first.
- What does Big Ben Suite charge to run a pub's letting rooms?
- We agree terms per pub — and only after a free revenue review. First we show you what your rooms are earning versus what they could earn; then we agree a share that makes sense against those numbers. What is fixed for every pub: no setup fee, no capital from us, no lease — the rooms, the licence and the income stay yours, and every agreed term appears on an open-book monthly statement you can check line by line.
- Does London's 90-night short-let cap apply to pub rooms?
- Often not — the cap applies to residential premises, and letting rooms that sit within a pub's business premises are generally outside its scope. It depends on the individual property's planning and rates status, so we check that status with you before a single night is listed, and if it needs confirming with the council we say so first.
- Who does the cleaning and key handover?
- In the Rooms Engine tier, your own staff — they are already in the building — working to our photo-verified turnover checklist. In Full Management we coordinate vetted London cleaning partners and linen at supplier cost with zero markup, itemised on your statement.
- Has Big Ben Suite run pub rooms before?
- Not yet, and we won't pretend otherwise. We operate a Canary Wharf flat at Superhost level with a published, sourced case study, and we publish an open-book statement format anyone can inspect. The pub-rooms programme is a pilot for 3–5 London pubs on those same open-book terms — early pubs get the most attention we will ever be able to give.
- My pub is tied to a pubco — can I still use this?
- It depends on your agreement. Many tied leases restrict sharing possession of the upper floors, so we ask about your tenure up front and, where consent is needed, the arrangement stays a services contract with you as the operator — we never take possession of your rooms. Free-of-tie and freehold pubs can usually decide alone.
Three to five London pubs.
Then we close the pilot.
Tell us about your rooms — how many, what state, how they book today. We’ll come to the pub, look at the calendar and the planning status, and show you an open-book statement for your rooms before any agreement exists.
Pilot programme, London only. Market statistics are from the NIQ / Stay in a Pub Pub Accommodation Review 2025 and describe the UK market, not any specific pub. The 90-night position depends on each property’s planning and rates status and is verified per property. Any engagement is subject to tenure checks (including pubco consent where applicable), a fire-safety file review and a written services agreement.