Compare · verified 2026-04-20
The only UK short-let manager
publishing its own audit.
Eight compliance signals. Four UK managers. One dated rescan.
Each row below records the presence or absence of a specific compliance artefact on a competitor’s public website on 2026-04-20. Nothing here is opinion. Every claim is a fact about what a reader can (or cannot) find on the cited URL today. Twenty-nine layers published.
Challenge any row at compliance@bigbensuite.co.uk — 48-hour retract-or-cite SLA.
The signal matrix
Eight rows. One scan date.
As of 2026-04-20. “Published” means the signal is present on the operator’s public website. “Not published” means it is absent across the pages scanned. “Partial” means present in diluted or incomplete form (e.g. a headline fee figure without a schedule).
| Compliance signal | Big Ben Suite | Houst[1] | Pass the Keys[2] | GuestReady[3] |
|---|---|---|---|---|
| DMCCA 2024 Part 4 stancePublic reference to the Digital Markets, Competition and Consumers Act 2024 Part 4 on a homepage, owner page, pricing, terms, privacy, or about page. | PublishedNamed across /transparency/policy, /transparency/claims, /campaigns/rra-survival-pack with the Euro Car Parks SSOT footnote. | Not publishedNo hits across homepage, pricing, privacy, about on scan. | Not publishedNo hits across homepage, pricing, privacy on scan. | Not publishedNo hits across homepage, property-owner pages, privacy on scan. |
| RRA 2025 readinessPublic reference to the Renters' Rights Act 2025 on any public-facing page. | PublishedDedicated /campaigns/rra-survival-pack pillar with the statutory Information Sheet commitment. | Not publishedZero references found on scan. | Not publishedZero references found on scan. | Not publishedZero references found on scan. |
| 1 May 2026 referencePublic reference to the RRA 2025 Phase 1 commencement date — 1 May 2026. | PublishedNamed on /founding-10, /campaigns/rra-survival-pack, /why-big-ben-suite. | Not publishedDate not present on any scanned page. | Not publishedDate not present on any scanned page. | Not publishedDate not present on any scanned page. |
| Public claim ledgerA numbered, dated, source-linked record of every numeric or performance claim on the public website. | Published/transparency/claims pillar plus the underlying docs/COMPLIANCE_SUBSTANTIATION.md record. | Not publishedMarketing claims ("up to 30% more", "earn 56% more") appear without substantiation links on scan. | Not publishedNo claim ledger or substantiation page found on scan. | Not publishedNo claim ledger or substantiation page found on scan. |
| 48-hour challenge SLAA published, written, time-bound service-level commitment for responding to a challenge against a claim. | Published/transparency/policy publishes the 48-hour retract-or-cite SLA and 12-hour acknowledgement. | Not publishedNo public SLA for claim challenges or disputes found on scan. | Not publishedNo public SLA for claim challenges or disputes found on scan. | Not publishedNo public SLA for claim challenges or disputes found on scan. |
| Fee schedule public (not gated)A standing fee schedule visible on the public website without a call-booking or quote-request gate. | Published/founding-10 publishes the Founding-cohort fee and scope on a single canonical page. | PublishedPricing page: "20% of your rental revenue" / "London: 18%" / "£24.99/month account fee". | PublishedPricing page: "Our standard management fee for short-let services is 20% + VAT". | Partial"12%" headline figure on homepage; no formal published schedule found on scan. |
| Companies House disclosureA UK Companies House registration number shown somewhere on the public website (footer, privacy, or about). | PublishedCompanies House 14892371 on footer and /transparency/claims. | PartialPrivacy policy: "registered in England and Wales under registration number 09423618". | PartialPrivacy policy and footer disclose Companies House number 9546159. | Not publishedNo UK Companies House number; UK operations fronted by Swiss "GuestReady AG, Trogen". |
| ICO registration disclosureAn ICO registration number shown somewhere on the public website — the standard UK data-controller disclosure. | PublishedICO ZB621904 on footer and /transparency/claims. | Not publishedNo ICO registration number surfaced on scanned public pages. | Not publishedNo ICO registration number surfaced on scanned public pages. | Not publishedNo ICO registration number surfaced on scanned public pages. |
Sources · scanned 2026-04-20
- [1] Houst — https://houst.com/, https://houst.com/pricing, https://houst.com/privacy-policy. Scanned 2026-04-20. Log:
docs/research/2026-04-20-competitor-dmcca-rra-rescan.md. - [2] Pass the Keys — https://www.passthekeys.com/, https://www.passthekeys.com/pricing/, https://www.passthekeys.com/privacy-policy/. Scanned 2026-04-20. Log:
docs/research/2026-04-20-competitor-dmcca-rra-rescan.md. - [3] GuestReady — https://www.guestready.com/, https://www.guestready.com/privacy-policy/. Scanned 2026-04-20. Log:
docs/research/2026-04-20-competitor-dmcca-rra-rescan.md.
Why this matters
Not hype. Enforceable substantiation.
The table above is not a marketing exercise. Under UK advertising law, any comparative claim a business makes about a competitor must be verifiable, factual, and limited to features that are objectively measurable — that is the substance of CAP Code rule 3.7 and of the Consumer Protection from Unfair Trading Regulations 2008. The rows above each test a single binary: is the artefact present on the competitor’s public website, or is it not? Every answer cites a URL and a date.
The Digital Markets, Competition and Consumers Act 2024 Part 4 brought direct CMA fining power for misleading commercial claims into force through 2025–2026. The first named fixed-penalty notice — Euro Car Parks, Spring 2026 — was procedural: for failing to respond to a CMA information notice, not for lying. An operator that has not published its own claim ledger, its dispute SLA, or its DMCCA posture has not taken a public stance on that procedural regime. That is the gap the rows above record.
The Renters’ Rights Act 2025 Phase 1 commences 1 May 2026. The statutory Information Sheet deadline for every existing tenancy follows on 31 May 2026. A short-let manager whose public website does not reference the Act, the date, or the Information Sheet has not yet committed, in writing, to the statutory duties an owner will inherit. Again — the table above records what is, and is not, present today.
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Twenty-nine layers published.The Founding 10 cohort closes ahead of the 31 May 2026 Information Sheet deadline.
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Disclaimer. Claims verified against public website content on the dates shown. Competitors are free to publish equivalent compliance layers at any time; we’ll update this table within 48 hours of notification. Challenge: compliance@bigbensuite.co.uk. Ledger reference: COMPLIANCE_SUBSTANTIATION.md #40. Rescan log: docs/research/2026-04-20-competitor-dmcca-rra-rescan.md. All competitor names and quoted text are used for factual comparative reference under UK CAP 3.7 and the Consumer Protection from Unfair Trading Regulations 2008; no endorsement, affiliation, or opinion claim is implied.